Sustainability in Fashion. Here To Stay or Just Another Trend?
Fast fashion creates a social and environmental mess with its pollution, waste, carbon footprint and poor labor standards, so there will always be a need to improve these issues. This makes sustainable fashion more than just a trend.
Today’s question: Is sustainable fashion here to stay, or gone tomorrow?
Before we rush to a decision, let’s quickly recap on what’s unsustainable about today’s fashion norms:
Fashion's carbon footprint
Unethical trade and labor conditions
The hyper-fast trend cycle
The waste of fashion
There are lots of ways to address any one of these issues to become “more sustainable,” such as:
- Using recycled ocean plastic to make Adidas kicks,
- Improving the working conditions of garment workers,
- Marie Kondo-ing our wardrobes down to timeless pieces, or
- Buying pre-worn clothing, so we can dodge all of the above-mentioned bullets without limiting ourselves. (You’ve got to check out our bundles.)
Most sustainable fashion trends relate in some way to circular design, which opposes excess “linear” consumerism. This means intercepting the “old stuff” in the waste stream and looping it back into the “new stuff” category. And it applies to almost every industry, not just fashion.
When you peel off the cool-sounding label, a very concrete set of limits appears. It’s possible that unsustainable fashion will eventually come to a halt anyway, with the growing population and scarce natural resources. So, something’s gotta give.
While that sounds depressing, the “circular economy” never ceases to fuel new ideas. You can now rent pieces of clothing for an Insta photoshoot or wear upcycled textile waste designs by Patrick McDowell.
So, if the circular economy effectively swallows consumer culture whole, then sustainable fashion could simply swallow mainstream fashion in the future.
Our vote? Here to stay.
Want classic, timeless pieces for your wardrobe? Shop our T-shirts.
Article Written by Erica Eller